This specific footwear design represents a selected iteration of the Nike Air Max 97. It’s distinguished by its distinctive colorway: “coconut milk,” “fossil,” “denim,” and “purple.” These phrases describe the shades and supplies utilized within the shoe’s development, contributing to its general aesthetic. The naming conference supplies shoppers with a concise understanding of the shoe’s visible properties.
The importance of such a design lies in its skill to enchantment to a specific phase of the sneaker market. Colorways and materials decisions instantly affect shopper desire, impacting gross sales and model recognition. The number of “coconut milk,” “fossil,” “denim,” and “purple” could also be meant to evoke a way of classic type, sturdiness, or a mix thereof. The Air Max 97 mannequin itself holds a spot in sneaker historical past, recognized for its modern full-length Air cushioning and futuristic design when first launched. New shade combos and materials updates revitalize its enchantment for up to date audiences.
